Tip 01 / Etsy
First 40 characters are everything
Etsy truncates titles in search results at ~40 characters. Your most powerful keyword must live in this window — not buried at the end.
Tip 02 / Etsy
13 tags = 13 ranking chances
Every unused tag slot is a missed opportunity. The March 2026 update doubled the visibility penalty for listings with fewer than 10 tags.
Tip 03 / Etsy
Avoid repeating title keywords in tags
The February update penalises overlap between title and tag fields. Each slot should cover different search phrases to maximise reach.
Tip 01 / eBay
Item Specifics determine discoverability
Cassini (eBay's algorithm) rewards completeness. Listings with all Item Specifics filled rank significantly above those with blanks.
Tip 02 / eBay
80 characters — use every one
eBay gives you 80 title characters. Most sellers use ~45. The unused space is free ranking power — condition, brand, model, size all belong here.
Tip 03 / eBay
Avoid punctuation and ALL CAPS
Cassini interprets excessive punctuation and capitalisation as spam signals. Clean, natural titles with the right keywords consistently outperform "STYLED" ones.